Lebigiblity and Tone of Voice!

Legibility consists on how a visual communication is portrayed whether it is clear or unclear. However the most prevalent uses of visual imagery can be shown in many types of forms using numerous elements and sometimes half of those images are often seen as illegible, on the other hand it is not often the case that a visual piece is completely illegible as there are always two sides to each story. A piece can be artistically illegible intentionally, for example a photograph that is shown out of focus can be seen as a blurry image but also can have a concept behind it. Tone of voice can also be often used in this particular practice, for example looking closely at Steve McCurry’s photography which consists on documentary photography can often have an intentional illegibility towards it but can also portray its message that it sends across, This Steve McCurry image initially portrayed an image of an Afghanistan girl but can also encode many messages including the ideologies behind the photograph, the typography in the image is encrypted over the poster to have a blurry effect but also demonstrates what the content illustrates.

Tone of Voice can be very effective when illustrated in a visual communication it becomes of great importance when delivering a message to a particular audience by the use of color, layout and style of typography which all contribute to the overall tone of a piece.  Typography tells a lot about the tone of voice of a creative as it demonstrates how the message is put across and has suitable factor about it for example when seeing a the word shout written you initially think of it being portrayed in a big bold type to specify the word and bring the meaning of the word in motion for example SHOUT, this shows the density of the typography to have tone of voice on the type.

Typography is shown in many different formats and various colors the layout structure of a type is highly recognized in specifying a tone of voice as it can suggest a meaning to the audience, For example my personal interest in all things 60’s helps me to recognize its style from either creative practices for example this illustration of a concert/gig poster is designed in a 60’s style this is recognizable by its use of bright colors such as green, purple and orange these three colors are used for different purposes within the layout for instance the purple color is used for the background of the poster and the to highlight the key elements within the image such as the key image and the artists name this suggests the layout structure is portrayed in a 60’s style for either signifying the identity of artist/event or to create a sense of a retro style of a psychedelic concert poster. Alternatively this suggests that legibility and tone of voice of a creative piece is highly valued when inspiring or informing an audience.