Friday, 14 October 2011

Bricolage and its use in contemporary culture and Notions of Originality


Learning the historical background of any medium or artwork affects the way the meaning can be approached. Although recreating a contextual reference requires a narrative of initial intention of the reconstruction, it signifies a piece to be shown in depth and refined quality. Many designers use bricolage to come up with innovative and unique ideas and is an important aspect in visual communication. Through the acceptance of bricolage the remake of existing ideas or imagery can suggest a lack of originality, but the intention and meaning behind it can be used as an inspirational reference or an established theme which can lead to the development of a new concept or imagery. The use of bricolage in photography is prevalent in original imagery.
 For example Rankin’s interpretation of Richard Avedon’s Dovima with Elephants shows its true intention of how images changed the fashion expression. This shows its use of appreciated photography and suggests the in depth intention of the content and the use of originality in the promotion of the theme of the reference. The idea initially is conceptually different only to reference the meaning recreated for different purpose of imagery. It can also suggest a pastiche reference through being put across as superficial, however the original content and the initial intention can help create new meaning’s and inspirational focus to uncovering unique talent through appreciated conceptual reference. By appreciating past reference can you development of thought occur in any idea.
To get the zest of recreating contemporary imagery, the notion of originality should be explored. The lack of conceptually originality can be justified by referring to the inspirations and utilize it effectively, this shows that their intended meanings differ substantially. Referring to the ideologies behind the idea acknowledges the use of the concept or image for your own purpose supports your knowledge of contextual art. The inspirations noticed and the personal proximity to it creates originality. As the population evolves and changes the more practitioners can digest historical context and interpret into unique and sophisticated styles and ideas. Therefore the analysis of bricolage imagery and the notion of originality tie together and create a new kind of visualization that differ the initial idea to something original.

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