Monday, 10 October 2011

Utilise Creative Brain and Drawing in Visual Communication!


Being creative is a way of thinking, and a way of thinking is drawing. Drawing is an essential part of creating and developing idea's as it allows us to visualize them; this enables us to generate an initial intention and theme of an idea. It helps us to see the advantages and disadvantages and create visual solutions of further development to improve on them. It is an entirely different process of thinking in words or drawing with the simple materials like a pencil and paper.  


When working creatively it is significant to make use of both sides of your brain, as it supports your intentions of generating ideas, and to reach your full potential by aiming towards your goal. Both inputs allow you to progress your creative side that is linked with the logical side and helps narrow down the evaluation process and be open to improvements to help produce new solutions. 
This helps identify the problems with the design/idea, and encourages us to play and organize; with the input of both sides of the brain it enables us to visualize the problem by planning ahead using your RVJ. Planning your idea’s across the page gives you a chance to explore and experiment ways in which to present your design in forms of different angles. This compliments where the focus of the design is, and points to how to solve the design problem. It encourages opening your mind to the possibilities and using the pages in your reflective visual journal to plan big in the open space given rather than plan your idea’s small that won’t be seen. For example, for my magazine project we had experimented different ways as to prepresent facts about birmingham here i have illustrated all of the Bullring Shops within the shape of the bull.


Both sides of the brain work together in order to produce an apparent solution to the problem which conveys your initial idea, both sides compliment one another by working together as it supports your problem by pointing towards the solution. Having general awareness of when these modes occur supports how effective the creative process will develop. This is shown by creating your ideas with connotations of the use of the design this helps you to pinpoint the solution and evaluate again.  It supports your visual vocabulary to develop further and helps you to reflect your initial idea with more idea’s and helps you to improve your creative thinking.

Working by hand helps you to engage a connection with your creative right brain, and helps you to convey idea’s visually. Although in various cases drawing emerges by means of working by hand. When visually exploring idea’s it enables your creative side to explore beyond the initial barrier’s and store your ideas, drawings and experimentations using all kinds of elements and forms of mixed media across the pages of your reflective visual journal. Numerous individuals have negative behaviours towards drawing; this limits their ability to work to their full potential. The RVJ provides a safe environment, as it allows you to take risks and work beyond your comfort zone. It guides you to explore ways of challenging your skills in mark making into developing ideas further.




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